Those of us who are lucky enough to enjoy quality coffee every day are aware of the positive effect that lies behind it. In addition to the fantastic community that is built over a cup, it also does a lot for your business, and the environment.
Numerous studies show that quality coffee can boost your business and increase your margin. For example, the American pharmaceutical giant Merck Sharp & Dohme wanted to increase its sales profit and took help from the analysis company Humanyze. They noticed that coffee was the social trigger.
Large coffee stations and small tables were replaced by small stations and larger tables, located in different areas, to create unplanned meetings with employees from different departments. The result? Sales increased by 20%.
Another example is when the call center department at Bank of America tried to reduce the burnout of colleagues and high staff turnover. They introduced a 15-minute coffee break. The employees got the chance to relax, socialize and get some new energy before the next call. Result? Shorter sales calls, lower stress and productivity increased by 10%.
Sustainable quality coffee can also enhance your guest experience. The main focus when visiting a restaurant, hotel or office is the meal itself, the service, the room or the meeting. But that little extra, like a fantastic sustainable coffee after a meal, in the lobby or at the office can lead to the deal or recommendation you want. These things are very important for the overall experience. And those who invest in it will see results.
Let your guests, customers and employees have a full experience, from start to finish. An easy way to increase the total experience and margins of your company.
” With a really good coffee with a fantastic look, we can give that little extra to our customers. Like Bjurfors, Nespresso is a brand in the premium segment, and Nespresso's quality coffee is completely in line with our motto "One step up".”
- Bjurfors, Malmö
In addition to the fact that coffee can do magic for your business by increasing productivity and driving guests, it also comes with many health benefits.
Conclusions, with quality coffee in your workplace, restaurant or lounge you get healthier and happier employees and guests. A great choice for you and your business!